DE Group
The DE Group is one of Australia’s most innovative privately-owned event companies with an impressive 25-year history of launching and sustaining new events. With a focus on the ownership and production of cultural, sporting and lifestyle events and festivals across Australia and overseas, it has extensive experience working nationally and internationally with Government and Corporate stakeholders and event partners. DE has now produced over 300 events globally.
In 2018, Definitive Events and GTR Events merged their event assets to create the DE Group. The consolidated group now delivers a broad portfolio of major National and International events within the following portfolio silos:
Cycling Portfolio
Jayco Herald Sun Tour
The Jayco Herald Sun Tour is Australia’s oldest professional stage race. It is one of Australia’s heritage sporting events, supported and revered by generations of Victorians.
For more than sixty years, the ‘SunTour’ has captured the attention of sports fans throughout Victoria. Riders from around the world compete in the Tour, with a long and distinguished list of past winners, and an honour role that includes Tour de France Champions Chris Froome and Sir Bradley Wiggins.
Spirit of Tasmania Cycling Tour
The Spirit of Tasmania Cycling Tour is one of Australia’s oldest and most prestigious national tours. First raced in 1930, the tour showcases the picturesque Tasmanian terrain with sweeping plains, epic climbs and coastal courses that challenge Australia’s young riders of the future.
The tour is seen as the jewel in the National Road Series crown and has played a key role in identifying Australia’s next top cycling names.
MS Sydney to the Gong
For 38 years, tens of thousands of cyclists have hit the road in this legendary ride from Sydney to Wollongong. It’s the largest community cycling event in Australia that raises money for people living with Multiple Sclerosis.
FedUni Road Nationals
Cycling Australia Gran Fondo Road Nationals
MS Melbourne Cycle
Equine Portfolio
EQUITANA Melbourne
EQUITANA Auckland
Outdoor Lifestyle Portfolio
GoFish Nagambie
Geelong Outdoor Living Show
Commemorative Portfolio
Commemorative
Definitive Events is proud to be the contracted Service Provider of the Anzac Day Commemorations in Gallipoli, Turkey.
As the official Service Provider our role is to manage the operations and logistics of three services at Gallipoli on the 25th April. Anzac Cove Site, Lone Pine and Chunuk Bair.